The timing for Mutual of Enumclaw's 2025 Annual Report was interesting, as the company was in the middle of rebranding, developing a new strategy and visual identity. So while the design needed to be fresh and reflect the more modern direction the company was heading, it was likely going to be the last annual report that used the soon-to-be-old brand identity (which was honestly a little bittersweet).

 

I was responsible for the overall art direction and design, including several rounds of review on the cover and working with executive leadership to confirm financial details and data visualization accuracy. I also created the landing page that houses the annual report and wrote the headline and intro copy.

 

The report was published digitally, but I also created a print-ready version in the event printed copies are needed.