I took full control over Mutual of Enumclaw's social media presence in 2023. Here are some of the things I've done since then:

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• Designed and wrote copy for all kinds of posts: Company news and historical events, thought leadership pieces, themed horror movie posters, groundhog glamour portraits, and more!

• Standardized social templates using Adobe Creative Suite and Canva (until, inevitably, a platform changes the specs and I have to redo everything)

• Fostered growth in engagement and followership, especially on LinkedIn and Instagram

  • LinkedIn's followership alone has grown by over 150% since 2023, and trending towards doubling the number gained in 2026

  • Instagram has had a slow-but-steady followership increase and maintains a small but highly engaged audience (5.3% average engagement in 2025)

• Achieved average engagement rates at or above the financial services industry average (year-end 2025):

  • LinkedIn: 3.2% (matches industry avg)

  • Facebook: 4.7% (> 1.5% industry avg)

  • Instagram: 5.3% (> 3% industry avg)

• Performed a major year-end audit in 2024, leading to more focused efforts on high-engagement topics starting in 2025 and continuing into 2026

  • So far, 2026 is trending towards 2x the LinkedIn engagements and impressions over 2025

• Developed distinct content pillars and audience segments across each platform

• Managed community engagements, including interacting with and sharing posts from agents, employees, and partner organizations, plus responding to comments and private messages