Joe’s Baked Wells

Joe’s Baked Wells offers specialty baked goods and other gourmet items through pop-up shops and farmers markets in the central Michigan area. 

As a primarily mobile business, I wanted to create a brand that reinforces the solid quality and trustworthiness of their products, while also leaving a memorable impression while rotating through a variety of marketplaces throughout the season.

Brand identity goals & highlights:

• Simple and memorable logos and logomarks
• Friendly and approachable style
• Accessible typography and font options so the business can easily create on-brand materials when needed

Services provided:

• Brand and identity
  • Logo designs
  • Color palette
  • Typography
  • Full brand guide